Project Overview
Background
Flat Iron is a live music venue and dive bar in downtown Greensboro, North Carolina. Currently, Flat Iron has a social media presence on Facebook and Instagram, but no website. They could benefit from adding a responsive website to their business. Flat Iron has existing branding, though it isn’t consistent, so it may need to be updated. Once branding is cohesive, it can be expanded upon and applied to the responsive website.
Project Brief
Local businesses are a frequent source of work for web and UX designers, and most cities have at least one cocktail lounge. There are an estimated 62.5k bars in the United States alone.
Flat Iron is an existing business without a functioning website. We have been hired to develop a responsive website that will provide information about the business and its events to the public. Research will be conducted to better understand the industry as well as Flat Iron’s target demographic. One-on-one interviews of current customers will be conducted during this stage of the project. This research will help to guide the design of the website for Flat Iron.